Latina Real Estate Businesswoman Achieves High Sucess

HOLLYWOOD, Fl. (By John Miranda) August 10, 2007 — Latina real estate businesswoman Laura Solis starts her own graphics company to satisfy the growing advertising needs of her real estate firm and attract savvy customers in the trendy South Florida marketplace. Hailed as one of the 500 fastest growing privately-held businesses in America by Entrepreneur Magazine, Presidential Realty Group was founded by Laura Solis in Hollywood, Florida in 2000. With only 12% of the HOT 500 being woman owned, Solis, originally from Peru, was exceptionally proud to receive this accolade. “I love this country. I came here for the opportunity to start a business and live the American lifestyle and now I’m living my dreams.”

Opening her first office in the highly competitive South Florida real estate market initially proved to be quite challenging for Solis, and one of her biggest challenges was to recruit and retain talented and ambitious people for her firm. While other firms were stealing talent from each other, Solis decided to take an unconventional approach to the business. She took it upon herself to become a certified Real Estate instructor and opened Presidential Schools. This created an avenue to discover fresh talent and she was able to select exceptional students to mentor and train as Real Estate agents.

Her skill at finding unique ways to overcome challenges has been what has helped Solis succeed and has set her firm apart from the competition. Solis recognized that buyers and sellers in today’s market are very savvy. It soon became apparent that a high-tech approach would be necessary for her and her agents to remain competitive. Cutting edge advertising and marketing were crucial to the survival of the business. “Dollars spent on graphic design, layout and media were cutting directly into my profits, so I decided to bring it all in-house and develop my own” said Solis. “I began purchasing high resolution copiers, printers, cameras and media and I taught myself the graphics software programs and dove right in.” Born out of all of this was “PRESIDENTIAL GRAPHICS”, a small business with big ideas. Today Presidential Graphics is now handling not only the advertising needs of Presidential Realty Group and Presidential Schools, but is now creating innovative and cutting edge graphics and media campaigns for other companies.

Running three companies simultaneously would prove to be overwhelming for the average person but not for Solis. “If you want to survive in this ever-changing real estate and financial market, you have to constantly reinvent yourself” says Solis. “Being chosen by Entrepreneur Magazine affirmed my belief that I’m headed in the right direction, I’m proud to be recognized as one of the HOT 500 in 2007.”